The folks at Nike and AKQA have been busy it would seem and just launched this slick new app for smart/ iPhones.

It uses the geo-tagged augmented reality technology mentioned in previous blog posts to create a virtual world accessed through your phone app to provide a Nike guide book to your City.

Expect this initiative to be big and likewise expect many brands to gain confidence from seeing Nike do it and follow suit in 2010!

Sekai camera

Call it what you wish, post digital, mobile apps, convergence media…

To us the principle interest is integration into our daily lives. We’ve seen some really interesting applications of branded ideas using integrated technologies such as the Livestrong Chalkbot, We are Scarf, Baker Tweetand the epic Foursquare. But equally the topic gets dulled down by the dump of bad executions too.

Some good guys in the industry have been moving the commentary along, the likes of Faris Yakob and  Helge Tenno and if you’re so inclined take a peek at Mashable, or Ismashphone.

We’re expecting big things next year around this area, as things like Foursquare started to build in numbers in the UK and more stores and bars get involved.

It still feels that the scope for brands using this kind of innovation has hardly scratched the surface, but it seems the hottest place to spend your budget if you want genuine social engagement, creativity and real/digital integration.

TAT is a Swedish software company and they are hot on new mobile applications, especially in augmented reality.

Check out their Augmented ID on this You Tube link.

Basically it use facial recognition software and links in all your social media profiles like Facebook, Twitter, Linked in etc to your face!

Then you choose which profiles you want to be public at anytime so that when someone points their iPhone at you it brings up all your profile details that you have public.

Awesome for networking, dating, retail loyalty in-store, you name it.

Gonna be big… soon.