Last year was about dealing with tough change, but this year is definitely about making the most of what you have and finding inventive ways to maximize opportunity.

Naturally here at MILK this is cool news. Being a company that specialises in cultural direction and how to develop new concepts to connect businesses or brands with consumers feels a good place to be.

The interesting thing is that the scope for developing concepts is broader than it has ever been. Whether it be straightforward brand strategy and proposition development, or NPD, or  business diversification… the range is truly expansive.

We’re talking to clients and business partners about the different ways to innovate, sometimes with IP share on ideas and initiatives, sometimes working as an ideas creator, sometimes helping to drive innovation through business. Even the approach to innovation is becoming innovative!!!

When I used to work with T-Mobile, they had a slogan for their business philosophy: ‘Never stand Still’. It is certainly this mentality which will highlight the winners and losers in the year ahead, those brave and creative leaders will embrace this new era of pioneering and those that don’t just won’t be around for long.