MILK Magazine » iPhone app http://www.milkinsight.com/blog Culture insight and perspectives from the editorial team at MILK Magazine. Wed, 18 May 2011 22:45:13 +0000 en hourly 1 http://wordpress.org/?v=3.1 Nike True City http://www.milkinsight.com/blog/2010/01/nike-true-city/ http://www.milkinsight.com/blog/2010/01/nike-true-city/#comments Mon, 18 Jan 2010 19:17:12 +0000 milk http://www.milkinsight.com/blog/?p=67

The folks at Nike and AKQA have been busy it would seem and just launched this slick new app for smart/ iPhones.

It uses the geo-tagged augmented reality technology mentioned in previous blog posts to create a virtual world accessed through your phone app to provide a Nike guide book to your City.

Expect this initiative to be big and likewise expect many brands to gain confidence from seeing Nike do it and follow suit in 2010!

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