MILK's blog delivers emerging
perspectives on changing consumer
culture, trends and social influences:
About
The MILK blog and MILK Magazine is edited by Clyde McKendrick with contributing articles from contacts across the MILK Culture Panel.
Clyde McKendrick is British, founder of MILK Insight, former co-founder/ strategy director of The Open Consultancy and presently Group Planning Director for Pepsi with TBWA Chiat Day (based in LA). An award winning strategist who has worked with many of the world’s leading youth and culture brands, guiding them through brand development strategy for advertising, experiential, integrated and digital innovation.
The MILK blog is fueled by an obsession with changing culture and behavior. Bringing new perspectives to old questions and new thought provoking insight into how shifting lifestyles and technologies impact the role of brands in their consumers cultural context.
Please note: all views and postings are the opinions of Clyde McKendrick and do not represent associated clients, individuals or employers.
For contributions to MILK or discuss projects/ event speaking, please click here .
