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Nike True City
The folks at Nike and AKQA have been busy it would seem and just launched this slick new app for smart/ iPhones.
It uses the geo-tagged augmented reality technology mentioned in previous blog posts to create a virtual world accessed through your phone app to provide a Nike guide book to your City.
Expect this initiative to be big and likewise expect many brands to gain confidence from seeing Nike do it and follow suit in 2010!
