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MILK's blog delivers emerging
perspectives on changing consumer
culture, trends and social influences:

Nike True City

The folks at Nike and AKQA have been busy it would seem and just launched this slick new app for smart/ iPhones.

It uses the geo-tagged augmented reality technology mentioned in previous blog posts to create a virtual world accessed through your phone app to provide a Nike guide book to your City.

Expect this initiative to be big and likewise expect many brands to gain confidence from seeing Nike do it and follow suit in 2010!

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Posted on: January 18th, 2010
Category: Cultural trends Tags: Clyde McKendrick, Cultural Capital, CulturalCapital, iPhone app, MILK Consulting, MILK Insight, MILK Magazine, Nike app, Nike True City, Technology

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