MILK's blog delivers emerging
perspectives on changing consumer
culture, trends and social influences:
Mobile augmented reality
Call it what you wish, post digital, mobile apps, convergence media…
To us the principle interest is integration into our daily lives. We’ve seen some really interesting applications of branded ideas using integrated technologies such as the Livestrong Chalkbot, We are Scarf, Baker Tweetand the epic Foursquare. But equally the topic gets dulled down by the dump of bad executions too.
Some good guys in the industry have been moving the commentary along, the likes of Faris Yakob and Helge Tenno and if you’re so inclined take a peek at Mashable, or Ismashphone.
We’re expecting big things next year around this area, as things like Foursquare started to build in numbers in the UK and more stores and bars get involved.
It still feels that the scope for brands using this kind of innovation has hardly scratched the surface, but it seems the hottest place to spend your budget if you want genuine social engagement, creativity and real/digital integration.
